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Parma, Italien

Internationaler Wettbewerb 2018

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"Barilla's goal was to open up the site to residents, families, young people, 365 days a year, to tell their story and speak about its ties with the Parma area, giving everybody the chance to find out the story behind the brand.

Culture, Education and Respect are just some of the fundamental values for the future of the planet. Adapting a well-known Oriental saying we could claim: “If you are planning for a year, sow wheat; if you are planning for a decade, plant trees; if you are planning for a lifetime, educate people”.

With the Barilla Pavilion we want to inspire people, giving them a new, realistic vision of the world of food and, at the same time, a virtuous perspective that contributes to plan a better and sustainable future."

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Visualisierungen: Micha Baumgartner

Grafik: Jan van Wezemaehl

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